PR Opportunities
The PPA delivers unique opportunities for parents and young children to interact with your brands. We create positive brand awareness through operating centres which give children the freedom to play independently, offering activities that aid development and encourage exercise, whilst parents relax and spend quality time with their children. All this in a safe and secure environment.
Advantages for Brands
Available in over 100 Play Centre venues in the UK attracting the highest footfall, Bring your brand to life within a relevant and positive environment, Creative, engaging and highly interactive campaigns , High cut through with high impact and recall
"The PPA and all its members continually strive for excellence in customer service and are committed to raising standards in our industry"
Research from Parents for Persils Sponsorship of National Playday
Vital statistics – key findings:
- 75% believe society has lost sight of the importance of play in a child’s learning process.
- 85% commented that children today grow up too fast.
- 71% worry that without social play a child’s ability to interact with others is compromised.
- 40% voiced concerns that children are missing out on childhood.
- 71% thought their children frequently spent time watching television.
- 72% agreed that getting dirty as a result of play was good for children.
- 89% wanted to protect their children’s right to childhood.
- 76% said their greatest hope would be for children and parents to spend more time together.
- 78% associated increasing levels of childhood obesity with fewer hours at play.
