The Play Providers Association
17 July 2013

Merseyside Children's Soft Play Centre - For Sale - REVISED ASKING PRICE

Merseyside Children's Soft Play Centre - For Sale

Leasehold Price : REVISED ASKING PRICE £220,000 Annual Turnover : £296,000

This is a spacious, bright, colourful & well-equipped soft play centre first opened in 2010. Set in just under 10,000 sq. ft. this popular play & party centre boasts:

·         Top of the range soft brick soft play equipment; two play structures, car track & large sports court, benefiting from annual maintenance contract.

·         Excellent unique theme & branding,

·         Well-equipped, brand new 5-Star Food Hygiene Rated Cafe

·         Spacious Cafe area with tables, chairs & sofa seating areas (138 seats)

·         3 party rooms with a custom-made ship-themed wooden dining area

·         Mirrored dance studio and lots more.


This play centre is extremely popular with both local and out of town visitors.  It has an excellent reputation for the services it provides and thanks to the entrepreneurial skills of the owners it is much more than just a place to play. The owners have proactively driven the business with fresh new ideas.  There are almost 600 current VIP Members and more than 4,000 Facebook followers.  This would be an excellent opportunity to take over a well-established business, hit the ground running with significant room for growth and expansion. The business is only placed on the market due to the owners having business opportunities to relocate abroad.


The Company provides an acquirer with:

·         An excellent bolt-on for other children’s indoor play & party centre operator.

·         A great starter business for anyone looking to enter the children’s indoor play sector or run their own business.

·         Several revenue streams including; Entrance and Play, Kitchen, Parties, Private Hire Events, Large Dance studio, Ride-on play equipment and many more.


Business Information

Tenure: Leasehold, 7 years remaining and fully-renewable.

Annual rent payable,                                                                                                                              £48,000 +VAT

Service Charge and Business Rates.                                                                                                      £22,643

Annual business insurance cost:            Building & Contents                                                                £2872,

EL,PL, PI                                                                                   £2010

Annual energy costs.                                                                                                                              £16,500

Please note there is no outstanding finance or HP agreements.


Location Details:

The business has excellent transport links, close to the central Train &Bus stations. It is located on a main road equi-distant to the A580 and M62 and within walking distance of St Helens town centre & on a major Bus route for St Helens. It has two car parks front and rear, is surrounded by residential areas, retail parks and a local busy High Street.

Leasehold Term:

For details of rent & rates payable please speak directly to the sellers to arrange a viewing. No time-wasters or Agencies please.

We arrived at the asking price by carrying out a thorough investigation of the current market place and taking into account the following factors:-

·         Extensive research of play centres for sale across the country, comparing asking price to their annual turnover. In all instances they were parallel. 

·         The advice of our accountants.

·         The value of our assets which include: 2 separate play structures, Sports court, New 5 Star Rated Kitchen, 3 Party Rooms, Dance Studio, Fully Furnished Café with 148 seats covering 37 Tables.

·         Growing turnover and substantial increases in profit margin year on year.

·         Goodwill, in terms of the reputation of our business enjoyed by our clients.

·         Established loyal client-base which allow us to sell the business as a going concern.

·         Several existing revenue streams including; café, entrance, ride on toys, merchandise, dance and fitness activities.

·         Strong branding through our Theme and Characters echoing current and traditional trends in children’s TV and Film which distinguishes our business against other more generic styles within the play industry.


Mr & Mrs C Fitzpatrick & Mr & Mrs A Zachariades

46 Stirling Crescent, Marshals Cross

St Helens, WA9 3TZ

Contact Details:

Chris on 07803014071

Email: [email protected]




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