Disney
Members of the Play Providers Association recently participated in a campaign with Disney to celebrate the launch of the Mickey Mouse Clubhouse DVD and Little Einstein’s. Disney provides a fun play pack to every child who visited on the Disney day and also copies of Mickey Mouse Clubhouse: Storybook Surprises for competition collateral. Many members took the opportunity to run a Disney Day and initiate treasure hunts with the DVD’s and fancy dress parties.
Disney executive, Jacqui Ashworth said: “This is a great opportunity for Disney and we are delighted to link up with the PPA in this way. There is a natural synergy in working with the PPA’s members, we share the target audience, and from a marketing perspective, it is an effective means of communicating the launch of a key pre-school title to parents and kids. The kids will love the fun packs and should keep them out of mischief for a while.”
"This is a great opportunity for Disney and we are delighted to link up with the PPA in this way"
