ASDA "Free Sports for All"
As the UK’s second largest supermarket chain, ASDA currently operates 358 stores nationwide, including 21 Living (non food) stores.ASDA’s philosophy towards business is summed up by the new strap line - Saving You Money Every Day.
Currently, ASDA are running their Sporting Chance promotion which has been developed as the retailer’s long-term commitment to community sport.This summer ASDA is looking to build on the existing Sporting Chance scheme by encouraging the nation to get fit. Working in partnership with a major national newspaper, ASDA will offer customers and readers a series of free sports activities which will allow them to participate in FREE activity up and down the country.
Mechanic of the Promotion
Launching this summer, ASDA will partner a national newspaper. The promotional mechanic is simple. Readers of the national newspaper cut out a promotional coupon which they then take to the Customer Service desk of their local ASDA store. This will be
exchanged for a ‘Family activity booklet’ containing x 4 generic activity vouchers which can be redeemed at all participating venues. It is envisaged there will be 9 sporting categories supporting the promotion. From here, families visit a dedicated micro site, where they type their postcode into a search engine to reveal details of the activities in their local area. To book a session, customers call the relevant leisure providers direct to arrange a suitable time and date. If customers would like more than 4 vouchers, they will need to buy another newspaper and repeat the process.
The Offer
To fit with the theme of the promotion, all offers need to be a Free Trial Lesson or Session and therefore we would like to invite you to participate in the promotion on this basis. Vouchers will be valid from 1st August 2009 up to and including 31st December 2009 subject to sporting venue/activity opening times and dates.
What’s in it for you?
There will be no cost to yourselves for participation in the programme apart from the funding of your own offer. In return for your support, your venue/association will receive the following exposure:
- Logo (PPA) placement within national newspaper
- On coupon, editorial or masthead advertising – TBC (negotiations underway)
- Link from newspapers own website to our promotional micro site – opportunities for partner logos to appear alongside link
· Logo and organisation description within in-store voucher booklet
· Marketing via dedicated promotional website
- Opportunity to promote your own website and wider facilities and link with your local ASDA store for activity
- Micro site will be linked from ASDA’s main website ASDA.com and Sporting Chance promotional website asda-sportingchance.co.uk
- Associated advertising and PR – national, regional and local
Joining the Promotion
Please ensure that you have read the above and also please find below the T+C's and invitation letter with all the details, the complete the form below before Tuesday 30th June. If you do not complete the form, we will assume that you do not wish to take part
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